What does it take to implement this strategy?

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At first, it's possible that you don't have a CRM tool yet; that is, you don't have any "leads" as such. But if you have a digital presence (a website and a LinkedIn company page will suffice), you already have the essentials to start educating your prospects and getting your first contacts through digital media.

Either way, before you start taking portugal telegram data such a step into the digital world, it would be advisable to consider implementing a CRM tool before you begin , in order to get the most out of your efforts. In this blog post you can learn a lot more about what businesses are missing out on when they don't use one.

In the beginning, you won't need automation tools or complex platforms to implement an effective nurturing strategy.

What you really need when you start is to focus on developing a tactic to create content consistently for at least 6 to 12 months ; because although the results are long-lasting, they are not immediate.

Researching your audience's main questions in order to create content that answers them and is truly relevant to them is another step prior to starting an effective lead nurturing strategy.
Where to start?
To find out what your potential customers frequently ask you, there's nothing better than asking those who interact with them every day. It's a good idea to interview your Sales, Customer Service or Operations team: they have a deep understanding of the most common questions, especially from those who are still considering making a purchase.

Then, for each repeated question, it is recommended that you have a piece of content that answers it. This will allow your prospects to find content created by your company when they want to clarify their doubts by searching for information on their own. This way, they gain knowledge and your company gains visibility.