napchat's key activities The Snapchat business model’s key activities are all about engaging users

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At the end of Q2 2020, Snapchat grew only 17%, while its annual growth in 2019 was 43.1% and in 2018 45.3%. Snapchat's Key Resources The most important key resource of a social network is the app/platform and its network effects. For it to continue to function, other important assets include: content, users, relationships with advertisers, employees, brand, technical infrastructure and intellectual property.


So, the platform focuses on growing its base (of all key partners ), innovating and improving the user experience, expanding content, maintaining and developing the app and website, improving algorithms, and marketing. Snapchat's key partners Users : The majority of content (which drives engagement) is provided by users; Content creators greece telegram data : Influencers, media outlets, magazines, websites and many others who develop content specifically for this platform; Advertisers : Companies that support the Snapchat business model by paying for advertising and sponsorships; Ad technology and agency partners : Partners who develop ads, target, and track audiences using Snap APIs; Developers : Third-party apps that integrate with Snapchat.


Snapchat's cost structure The Snapchat business model cost structure revolves around every multi-faceted platform expense: Research and development of the app/website and algorithm Maintenance of technological infrastructure Sales and marketing Staff General and administrative expenses Snapchat's competitors Facebook: Mark Zuckerberg's primary project has been improved over the years, with the "Stories" feature imported from its sister social