A Creative Touch: How and When to Use GIFs in Emails

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Chris Duncan
Dec 11 | 4 min read
Are you toying with the idea of adding GIFs to your email marketing campaigns? Perhaps you want to try it but are afraid it might seem a little unprofessional.

Well, did you know more than half of internet marketers use GIFs in emails?

GIFs are a great way to make your message stand out, catch the eye, inject moj database some humor, and demonstrate concepts. However, you need to be careful about how and when you use them.

Nail this component, and you’ll be able to leverage the power of GIFs to make your email marketing campaign that much more engaging. In marketing, higher engagement = higher clickthrough rates, which in turn means more conversions.

So, don’t go anywhere because we’re about to show you how to achieve this by using GIFs in your email campaigns, the right way.

To Inject Humor
One of the most common reasons marketers include GIFs in emails is to add humor.

Research has shown that humor is a highly effective element in advertising. It commands attention and keeps targets engaged.

However, humor should be used thoughtfully and appropriately. When it comes to GIFs, you should be extra aware of your target audience.

What’s more, you also need to make sure that any funny, humourous GIFs fit in with your brand.

For example, if you are a straight-shooting financial brand aimed at young millennials, or a quirky app company—the right type of humorous GIF might tie in perfectly with your brand image.

On the other hand, if you are a company that deals in funeral catering, an irreverent or funny GIF is probably not going to hit the right note.

To Catch Readers’ Attention
To gain leads, you have to stand out. Attention is the new currency and what better way to grab it in an email than with movement?

Emails are inherently static. Using a well placed GIF can be a creative marketing technique to keep the viewer engaged with your email. Instead of clicking away, the extra stimulation might be the pull they need to stay on your email and get absorbed in its content.

To Demonstrate a Product or Offering
Say the word GIF, and most of us think funny, or cute.

However, GIFs can also be informative. For instance, say you are launching a new app. A custom GIF of the application and its menus could be the perfect vehicle for showing readers how the app works and what they can use it for.

Explaining something like this in email campaigns can be tricky and laborious. In contrast, GIFs can provide a quick, stimulating visual that readers can absorb in an instant.