We will start with the definition of customer experience or Customer eXperience (CX). Indeed, this term relates to a marketing/customer relationship approach whose objective is to improve consumer satisfaction.
In other words, it’s about creating a positive relationship with each customer throughout each stage of their purchasing journey.
Defining the customer journey therefore involves mapping the potential interactions possible between consumers and brands, regardless of the communication channels used. country email list
It is a critical element in delivering a customer experience that is engaging, memorable and profitable.But what exactly is the advantage for companies of being able to act in real time?
With customer data, marketers can instantly micro-segment. Once they can determine where each customer is on their buying journey, they can provide more personalized experiences.
For example, they can choose to:
Rewarding the most valuable and loyal customers,
Detect dissatisfied customers to catch up with them quickly,
Provide dynamic and personalized treatment to maximize this value
Meeting consumer expectations
Schedule targeted ads on Google or social networks
This way, customers will remain loyal to the company rather than leaving it as soon as the first competing offer appears.
- Board index
- All times are UTC
- Delete cookies
- Contact us