Why businesses should use Facebook

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Apart from the obvious - the 2 billion monthly users who could, potentially, be converted into your customers - there are several good reasons to use Facebook for business. Yes, 'getting more business' is always going to be the key aim for any business on Facebook. The good news is that getting more business from the platform can mean different things for different brands, and all this is possible if you know how to use Facebook for business.

Facebook can help a business to build a follower base. It can certainly help to increase the visibility and awareness of a brand. As well as this, Facebook is a great way to communicate and engage with customers.


How to use Facebook for business
Along with avoiding the all too common pitfalls of over-posting 'salesy' content, any iceland whatsapp phone number business needs to build their audience before it can really consider thinking about lead generation or conversion.

To build an audience the golden rule of Facebook for business is to create value. The content you share needs to be consistent, and all the content - whether curated or created yourself - needs to add value to your audience.

This is true for any business but is especially important for social recruiting. You want your audience to click, comment and share your content. They might not come to you straight away, but if your content is consistently valuable to your audience, they will come eventually.


Reaching the right audience on Facebook
Naturally, your business is not going to be aimed at every single one of Facebook's 2 billion monthly users. It is important that you get your content in front of the people who you want to see it the most. This is where the micro-targeting options of Facebook Ads come into their own.

The Ads Create Tool allows you target ads according to location, demographics, interests and behaviour. A business can target ultra-specifically or fairly broadly - the choice is yours.



Once you have got the hang of basic Facebook for business, progressing to more advanced options such as Custom Audiences and Lookalike Audiences allow you to target existing customers and then reach out to similar people. You have the ability to target the people that have already engaged with your content, or similarly, target groups, locations, demographics etc. But be warned. Not fully understanding how to target audiences can result in you wasting alot of marketing spend!