Challenges and considerations when calculating ROI

[sharminakter]

As the 7 Touches rule states, customers need 7 touchpoints with your business before they are ready to throw their money at you.

In this equation, I want to leave the main idea that without search engine optimized, problem-aware Act-phase content, the conversion achieved through remarketing would not have been possible.

Before you start calculating the ROI of your company's SEO, it's a good idea to consider a few things.

The amount of traffic coming from organic search varies and depends on other marketing efforts. If you spend a lot of money on Google paid ads, the traffic coming from organic search will likely be lower than if you didn't pay for ads. However, ads can eat up the majority of clicks from highly

organically ranked keywords. Therefore, the ROI of italy phone data SEO is always lower if


you also advertise on Google. As a side note, Google Ads advertising is also very necessary. When done well, organic visibility supports paid Google visibility and paid Google visibility supports organic visibility, allowing you to capture a large portion of all relevant Google searches. This just requires seamless cooperation and awareness of which ke

ywords are targeted organically and which via ads. Read also: SEM and SEO together

Similarly, if you don't do any brand marketing, you will get significantly less organic traffic from branded search terms, which will reduce your ROI. For example, email marketing engages your brand, which leads to more searches for your brand on Google, which in turn leads to higher organic traffic conversions.