How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course.What I like: this particular example highlights the importance of finding something that makes your brand different from the others — in this case, the hard shell that keeps chocolate from melting all over you.9. De beers: “a diamond is forever”a diamond is forever.Sourcediamonds aren t inherently worth much. In an astounding piece of journalism from 1982, edward jay epstein wrote in the atlantic that diamonds are “a mechanism for converting tiny crystals of carbon into universally recognized tokens of wealth, power, and romance.
”that’s largely thanks to a brilliant, multifaceted see what I did there marketing egypt mobile phone numbers database strategy designed and executed by ad agency n.W. Ayer in the early 1900s for its client, de beers.The four, iconic words “a diamond is forever” have appeared in every single de beers advertisement since 1948, and adage named it the best slogan of the century in 1999.What I like: it connects tiny crystals of carbon with the hopes and dreams that your relationship will last forever.
It also helped discourage people from ever reselling their diamonds. mass reselling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves. brilliant.10. Meow mix: “tastes so good, cats ask for it by name”meow meow meow meow ... Who remembers this catchy tune sung by cats, for cats, in meow mix s television commercials? The brand released a simple but telling slogan: “tastes so good, cats ask for it by name.
5 Essential Accessories for Every Smartphone Owner
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