Use the Display Network and use remarketing

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Create separate campaigns for both Display Network and Search Network
Therefore, always create a separate campaign for the Display Network and a separate campaign for the Search Network: both networks work very differently, which means that the campaigns must be set up differently. By splitting both networks into separate campaigns, you will gain better insight into the performance of your campaigns, you can manage costs better and you can optimize much better.

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Initially, you could target a campaign to both Google Search and Google Search Partners. You can see what the two networks are doing separately in your campaign. You can see this by going to the ad group level in your campaign and selecting 'Segments' and then selecting 'Network'.

Google then shows all networks with the number of clicks, impressions, conversions, CTR etc. per network.

If it turns out that the Search Partners generate a lot of traffic with high costs and little return, you can always decide to turn off the Search Partners. If you have the Display Network turned on, you can also see the performance of the Display Network here.

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In addition to your Search campaigns, use the Display Network. As mentioned earlier, the Display Network includes thousands of partner websites. On these websites, it is possible to show a text ad, a banner, a video and an image ad. For example, you can use the Display Network to attract more visitors to your website, to work on your brand awareness and to stay top of mind.

In addition, it is possible to set up a remarketing uk phone data campaign in the Display Network. Through remarketing, you reach visitors who have shown interest in your product or service, but have not converted. An AdWords account without a remarketing campaign is actually a missed opportunity. Use this opportunity and ensure that your visitors still convert.

6. More control over the various devices
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We often see that the campaigns are targeted on all devices. Sometimes this is a conscious choice, but sometimes not. Especially given the growth in tablet and mobile internet users, it is worth considering to also set up campaigns specifically for tablets and mobile devices. It is always wise to look in your campaigns at what comes in on computer, tablet and mobile. You do this by looking in your campaign at ad group level and then choosing 'Segments' followed by 'Devices'.

Google then shows all devices along with the number of clicks, impressions, conversions and CTR per device.