To uncover the concerns that are playing on the minds

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For example, A may buy weight loss pills because he has an obesity problem. However, behind the obesity problem, there are other concerns that motivate A to buy weight loss pills.

Maybe A was once teased and called a rhinoceros by his friends. Every night before going to bed, that tease echoes in his head?

Maybe?

of your potential customers, you need to do research or conduct a survey.

#3 Main Desire

Referring to point #1, the main message of an advertisement usually focuses on the main problem of potential customers.

But, there are times when people still buy a product even though they don't have any problems.

Aside from problems, sometimes people also buy because they have their own desires.

For example, covering one's aurat is a necessity. Women colombia telegram database buy the hijab because they have a problem covering their aurat.

But, that's basically it. Most women buy the hijab because they want to.

Maybe they want to buy a hijab because they want to look beautiful at the office?

Maybe they bought a new hijab because they wanted to "attend" their bff's wedding?

Maybe she bought a hijab to wear when she gets engaged?

If your product is a want, you need to know what your potential customers' main wants are? Why do they want your product?

Conclusion

There are two factors that influence people's purchasing decisions. Either they want to solve a problem or they have a desire to achieve something.

Anyway, to find out the main problems, concerns and wants of your potential customers… You need to do “research”. If you have done “research” but the “points” you get are still few, you can also do a “survey”.

Usually, you will get more “points” through “surveys”. God willing. =)

Footnote:

What I share in this article is only 10% of the knowledge of writing advertising copy. If you want to learn the rest, you can join the online training Copy Master 2.0.

In this online training, I show you a complete step-by-step formula on how to create advertising sentences to attract more customers.