People are impatient, on the web they want to quickly find a solution to their needs. How then can we optimize the sales process, transforming visitors to our company's website into customers, thus increasing conversions?
Successful online businesses have understood that wasting time means losing visitors, therefore customers and conversions, which is why they have committed to:
capture users' attention
lead them along the simplest path possible
guide them step by step
answer all their concerns and questions
Moral of the story, to convert visitors to your company's jordan phone number website or e-commerce into customers, and thus increase conversions , you need an action plan designed around the impatient customer.
Case Study: The Ski Shop
A man wants to buy skis for his child. He goes to a sports shop looking for a new pair of skis for him. It is winter, it is the right season so when he enters the shop he immediately sees many racks full of skis.
His first impulse is to find some sort of order , and he tries to figure out how the racks are organized so he can quickly find what he's looking for. He notices that all the adult skis are in one section, grouped by type: slalom skis, cross-country skis, and so on.
He looks for a sign for children's skis and sees it says << Children's skis >>.
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