Press Review: News Up to March 31st

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What happened this week? A quick look at the most interesting news of the last few days, in reference to the world of web marketing. The advertising sector is the one that presents the most interesting news… let's see them together.

Online Advertising: +4.1% in February 2016. Mobile is the Trend
This is certified by the Fcp-Assointernet Observatory, which calculates an increase in turnover equal to 36.193 million euros , compared to the same month in 2015. A +4% which, if analyzed among the various means through which online is enjoyed, provides interesting signals and indications for those thinking of investing in online advertising.

In fact, we see that Mobile enters forcefully into ivory coast phone number the online advertising sector, tripling its turnover and recording a growth of over 200% . The web instead drops by 1.7%. As for devices, the trend is more than positive: from the data collected, a +39.5% for tablets and a +117.8% for Smart TVs and Consoles is recorded. As is easy to imagine, Google and Facebook are firmly in pole position among the protagonists of mobile collection.

If January had been a rather slow month in terms of investments in online advertising, February and March show a clear recovery: compared to the same period of the previous year, we find a +2.2%, which translates into a total collection of 62,391 million euros.

News source: Advertising Dealers Federation

Mobile Transactions: In Italy it is +58%
Zanox, an agency specializing in performance marketing, has published its Mobile Performance Barometer report , in which it analyses the fluctuations of mobile commerce in 11 countries, both European and non-European, for the year 2015. The markets covered by this analysis are: UK, Nordic countries, USA, Brazil, France, Italy, Germany, Spain, Switzerland, Benelux and Eastern countries.