Still scared?
Some companies still have cold feet even with these kinds of discussions. To overcome this, there are two things to consider. First, conduct an internal survey among your employees. The aim of such a survey is to measure the social media IQ of your organization and also to see to what extent people would like to participate as active ambassadors. This gives you a clear picture of the atmosphere and pride of your organization. On average, about 40% of your employees would like to become ambassadors, while they are not yet ambassadors. That is the underutilized
Based on this study, you will then look for a small group of employees who want to take the lead in this. Choose people you trust and who have the values of the organization and propagate them internally. Work together with this group. Put these people to work. Let them be a source of inspiration for the rest. In this way, the idea of employees as ambassadors will slowly but surely grow in your company.
cooking a soup in the middle of the village square with, strangely enough, only stones and water. The women of the village are curious and come to watch. The first gives the tramp some salt, the second pepper. Another has some onions left… In the end, the tramp ends up with a pot of soup full of vegetables and meat, while the village had initially refused to give him anything.
Cunning “marketers” are masters at this. In a Trojan horse manner, even more sophisticated, they start interaction, or ask customers to “think along”. Before you know it, you are involved as a participant in a marketing campaign that pushes towards shocking conversion. For example, because you spam your friends in their Facebook poland phone data timeline with that one check mark. Under false pretenses. And there is nothing more annoying for a customer than unconsciously playing a representative. In the short term perhaps a good move, in the long term a reputation disaster waiting to happen. No means no, with soup and with social marketing .
Scream for attention
wolf-smallAnother fable . A little boy who lives on the edge of the forest has come up with a funny joke. When he plays outside he screams “wolves, wolves! They want to get me!”. The first time his father rushes outside with a hunting rifle. The second time too, but after the seventh false alarm they get fed up. There are no real wolves, it’s a joke. One day the little boy is really being chased by wolves and calls out for his father. His father dives deeper into his newspaper and turns up the radio. The little boy was never heard from again.
I have experienced this a lot, especially in my PR days. Well-meaning clients who shout with every product update or feature that this is the most important news ever and really has to be in the newspaper. The first time you go along with it, because you don't want to be a sourpuss. Only with the umpteenth "legendary" software update of application X do you give up.
- Board index
- All times are UTC
- Delete cookies
- Contact us