“The test was run as a server-side landing page A/B test split using the platform
Posted: Mon Jan 06, 2025 7:07 am
Swipe Pages which allowed us to iterate quickly and build the variant,” Kwan said.
RESULTS: Increase in conversions
Variant B got 15% more visitors to request finance quotes on the fintech startup’s website. “It taught us that customers respond well to direct and clear offers that provide a perceived advantage over the market,” she said.
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RESULTS: Increase in conversions
Variant B got 15% more visitors to request finance quotes on the fintech startup’s website. “It taught us that customers respond well to direct and clear offers that provide a perceived advantage over the market,” she said.
This article was distributed through the MarketingSherpa email newsletter.
Related resources
Marketing Chart: How purchase greece whatsapp resource experience affects customer satisfaction
Ask MarketingSherpa: How to get high-paying customers and clients
Content Marketing: Encouraging sales and upsells at the point of purchase
Improve Your Marketing
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions