“The test was run as a server-side landing page A/B test split using the platform

[nishat@264]

Swipe Pages which allowed us to iterate quickly and build the variant,” Kwan said.

RESULTS: Increase in conversions
Variant B got 15% more visitors to request finance quotes on the fintech startup’s website. “It taught us that customers respond well to direct and clear offers that provide a perceived advantage over the market,” she said.

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