But at an SEO level, what weight does a group have for Google?

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Marketing has changed completely. Today we talk about Permission marketing, a reputation to be defended and cultivated constantly, respecting relationships with your users, creating real relationships with them. If we talk about the network, we should be ready to adopt a conversational approach , a relational approach. The numbers must tell us not so much how many likes, how many followers we have, but they must help us understand what relationships we are actually cultivating.

Marketing must work with products, not for products, it must attract users with content , which should no longer be understood as the trigger that triggers a purchase but as the possibility of creating a relationship, a spark that creates value and generates a conversation that, in the end, leads to a sale.

Social media are enabling technologies that allow us to interact through content. Companies must generate conversations but must be aware that conversations do not belong hungary phone number to them. Conversations , in fact, belong to users and companies can only take part in them, facilitate them, make them easier, make them, if we want, even more aware but must never distort them.

Let's always remember: at the center of marketing 2.0, the only marketing that really works, is the customer.

You can review the video of Claudio Gagliardini's session on the SEMrush YouTube channel .

SMM International - Gianluca Fiorelli
The need to internationalize social media marketing strategies comes from the fact that nowadays a company no longer develops only in the local context , but can develop globally in other countries, each with particular characteristics and needs.

To properly promote a brand in a given market, you need to know the national realities, traditions, socio-political reality, habits and customs of that particular country. This means that when we decide to launch our company beyond national borders, before defining an international strategy , we must analyze the peculiarities of the new market on which we will try to position ourselves.