Prosumers: Who are the new consumers and how to intercept them

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Since every company had to create a digital business dimension, marketing storytelling has evolved significantly and with revolutionary results compared to the past. This "yesterday" was characterized by an outbound approach, which directed a message unambiguously from the marketer to the audience, with no return. The marketing monologue "with the megaphone" or "with the hammer" was suitable for the mass media (TV, newspapers and radio). The promotional message therefore came down from above and did not return enriched by the perspective of the consumer, who at the time was reduced to an essentially passive role, on a par with an authentic inert object of indoctrination.

The Mountain Goes to Muhammad: From Megaphone to Magnet
The web, in its 2.0 version, was responsible for the guatemala phone number change, that of the interaction of users among themselves and with the network itself. Social networks and blogs have rewritten the rules of communication not only between people, but also between companies and consumers. The latter, in particular, have turned into "prosumers", that is, authentic advocates of products and services , the voices capable of decreeing their success, creating critical mass, or, on the contrary, their inexorable failure.

Bloggers, microbloggers, forum users, social network subscribers, influencers from the most diverse channels: they are the ones who spread the word about what's in and what's out , determining new purchasing trends and having a massive impact on the reputation of brands .