Employees will be less relaxed, feeling the need to meet the company's standards on a daily basis

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Therefore, it is worth taking the time to analyze in detail the expenses for each of the marketing channels. For example, estimate the cost of online advertising or one call to a new client. Identify the most profitable distribution channels. Some products are easier to sell in a regular store, while others are well sold in online stores. You should try to use all economically feasible distribution channels, for example, cover large cities and regions. Read also! Sales Scripts for Managers: Writing Tips and Rules of Use Establish control over the indicators . To achieve the planned indicators, monitoring is necessary on a regular basis. This means that the work of the sales staff is checked every day.


Monitoring also allows for prompt coordination of actions if there is a deviation from the planned indicators. Study your customers . A sales manager must collect as much information as possible about their clients. First of all, data on needs is relevant, but potential meeting places are also valuable. This advice is especially important for the B2B sphere, where the success pakistan whatsapp phone number of a deal depends largely on preparatory activities. It is important to remember the Pareto principle, according to which 20% of actions bring 80% of the profit. In terms of the customer base, this means that 20% of consumers make the bulk of the revenue.


It is these customers that need to be targeted in order to fulfill the sales plan for a B2B sales representative. Pareto principle You should not ignore clients with whom the first contact was unsuccessful. Time passes, suppliers, budgets, management and other factors change. Therefore, it is necessary to call potential clients in order to have up-to-date information. Establish control over the mood in the team . Faced with a refusal, most managers give up. The desire to call this person disappears. However, it is necessary to convey to them that this negative word is in fact not the end, but the beginning of the sales process. And such an answer is preferable to vague excuses: "I'll think about it, look, call back.