The founder of the SPIN selling method is considered to be Neil Rackham

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3 mb doc 3.4 mb Already downloaded 146,525 Who invented SPIN selling? a corporate consultant, business trainer and researcher of management problems. In the 1970s, he created the Huthwaite research group, and this project was a resounding success. Rackham gained worldwide fame thanks to the book “SPIN Selling” published in 1988, which quickly gained the status of a bestseller. This work describes a new sales technique that has replaced the classic methods.