SMS messages sent via grey routes are subject to delays and may arrive on your contacts’ mobile phones hours after they are sent. This could mean that this could happen at the wrong time for your customers! SMS messages sent via grey routes may not only be blocked and subject to delays, but they may also be lost and never reach the recipient. No delivery reports SMS sent via this type of routing typically does not provide delivery reports. And when delivery reports are available, they are often fragmentary or inaccurate. Because of this complete lack of traceability, you have no way of knowing whether your message was received. Alphanumeric senders not available Compared to a message from a company or a well-known brand, SMS messages sent via grey routes usually cannot be sent by an alphanumeric sender.
Random numbers then appear in the sender field. This ultimately gives an unprofessional impression and increases the risk that your message will be treated as spam, not opened or even deleted upon receipt. Information Security Risks Grey routes are a major concern because customer information is not secure. Message content can be easily accessed, copied, and modified, making SMS more vulnerable to malicious content. This exposes your customers to unnecessary risks and greatly damages your reputation.
Special characters not supported If the SMS is to contain non-standard characters, such as accents or currency symbols, these are usually replaced with random characters. This increases confusion and the impression of unprofessionalism. Problems with concatenated messages If a direct connection is used (a route that goes directly through French colombia phone number data networks, for example), it is possible to increase the length of the message beyond the standard 160 characters. In this case, the SMS message arrives on the recipient's mobile phone as a concatenated text message, also called a long SMS. If you use gray routes, the message is likely to appear as a series of texts. It is quite possible that the content is mixed up and message 2 arrives well before message 1! Why choose direct (or white) routes? Opting for cheap bulk SMS can turn out to be a choice that backfires. That’s why it’s essential to favor direct routes, also called white routes for your SMS .
By choosing a trusted provider, such as SMS Envoi , that uses only direct routing for SMS , you benefit from many advantages, including: guaranteed security and better customer protection; a guarantee of speed of delivery; reliable and effective solutions; alphanumeric sender customization; a way to avoid losing some of the long messages; advanced features. Using white routes for SMS is just one of the many factors that argue in favor of choosing a reliable and efficient instant messaging provider. A2P SMS is a reliable and secure text message that is delivered via white routes. Why choose SMS Sending services? Nowadays, text messages are essential communication channels. SMS Sending services offer an effective solution for companies looking to improve communication with their customers, prospects, patients or employees.
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