The consumer puts on "sunglasses" and is no longer blinded by the glare of influencers

[samiaseo75]

Influencers are not as all-powerful as they might seem at first glance, and their “superpowers” ​​(if they have any) are limited . Most consumers are highly skeptical of messages emanating from collaborations between brands and influencers. And the more followers an influencer has, the more skepticism consumers experience.

According to a recent study carried out in the namibia phone number data United Kingdom by Emplifi , 41% of consumers never trust products and services promoted by creators , especially when they have the label of mega-influencers and boast of having more than a million "followers."

Along the same lines, more than half of consumers do not trust the transparency of mega-influencers (57%) and micro-influencers (51%) and do not believe that they adequately label all the campaigns in which they are involved.

The distrust that influencers inspire in consumers with their promotion of products and services (whose veneer of authenticity is not thick enough in many cases) is particularly acute in the case of mega-influencers.