Due to social isolation to contain the spread of the coronavirus, artists have “discovered” live streaming, which allows them to broadcast their shows from the comfort of their own homes. The format acts as an escape valve, providing relaxation for an audience that has been left without any social activity at this time.
It all started with artists like John Legend and Elton John who, right at the beginning of this quarantine, started live streaming, performing simple and intimate shows from their homes, without any major production or team. The idea, in addition to entertaining fans, was to encourage social isolation and raise donations to help with the COVID-19 crisis.
The initiative was so successful that, soon, other artists around the bulgaria phone number data world also began to perform their shows via live stream, reaching impressive numbers, not only in terms of audience but also in terms of donations.
One of the main examples is Marília Mendonça, known as the “queen of suffering” because of her lyrics about love, betrayal and failed relationships. The Brazilian singer broke the world record for viewership in a live show with 3.2 million simultaneous views, lasting 3 hours. By comparison, the record for audience in an outdoor concert in history is held by Rod Stewart, who had 3.5 million people in attendance at a performance on Copacabana beach, Rio de Janeiro, in 1994.
Despite the impressive record, other numbers achieved by the singer are even more relevant at this time: according to Marília, the live event raised 225 tons of food, 2 tons of cleaning products, 250 kilos of cheese bread, 3,600 liters of soda, 100 liters of construction paint, 10 tons of French fries, 2 tons of mortar, among others. Definitely a success.
Another initiative in this sense was the series of virtual concerts called “One World: Together At Home”, a partnership between the World Health Organization (WHO), the Global Citizen Institution and the singer Lady Gaga, broadcast on April 18. Bringing together artists such as Paul McCartney, Elton John, Billie Eilish, Stevie Wonder, Alanis Morissette, Maluma and many others, the event was watched by more than 20 million people in the US and generated more than 5 million interactions on Facebook, Instagram and Twitter, raising US$ 127.9 million to help healthcare professionals who are on the front lines in the fight against coronavirus.
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