Features of WhatsApp API
Company profile
A business profile on WhatsApp is like a business card. You can add a logo, address, business hours, and even products directly. This way, users can see this information in the app without having to go to your website.
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Source: sevilla.abc.es
It's important to know what types of messages WhatsApp supports to get the most out of the API and budget for costs.
Incoming and outgoing messages
Outbound : These are messages sent by the business to the consumer (also called “notifications” or “message templates”). They can only be sent to contacts who have given their consent and must follow previously approved templates.
Incoming messages : These are messages sent by consumers belgium telegram data to contact the company. No consent is required, as when they contact you via WhatsApp, they agree to receive your response. In addition, these messages do not follow templates.
A big advantage of WhatsApp messages over SMS is that they can be multimedia messages (with images, video, attachments, reply buttons, products and lists).
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(source: kaleyra.com )
Automatic responses
The outgoing message example shown is an example of an automated message. This means that you can automate WhatsApp messages to save time, especially on repetitive tasks. Automations are responses that are sent when predefined conditions are met. For example, you can schedule an automatic order confirmation response to reach a user every time they make a purchase.
Once you have a Meta-approved WhatsApp template (explained in the previous steps), you can create an automation scenario in which the final action is to send a WhatsApp message. Automatic responses can be very varied: welcome messages, order confirmations, reminders, and much more. These are messages that are widely used, for example, in e-commerce.
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