Store locator: develop the local referencing of your establishments thanks to our new feature

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Your local SEO (Search Engine Optimization) strategy includes all the essential criteria and optimizations to increase the visibility of your local pages on your website. This is a key issue for attracting new prospects while retaining your current customers. In fact, 78% of local mobile searches result in an in-store purchase 1 .

Of course, optimizing your Google listings is a criterion, like your website and therefore also your store locator and its local pages. If you are a network of establishments or agents, it is essential to have a Store Locator on your website, and it has become even more strategic with the addition of the location sites section that appeared on Google linked to the DMA.

Learn more about DMA with our article:

Google DMA: the impact on your Google My Business listings


Digitaleo already improves the local visibility of networks ukraine phone number library with the Presence Management, Customer Reviews and Social Networks modules and this year, a new module will allow you to enrich your local SEO strategy : the Store locator.

But how do you implement a good strategy around your store locator? In this article you will discover how Digitaleo designed this new module as well as a testimonial from our client specializing in the temporary employment sector, Groupe Interaction.


1. Why enrich our offer with a Store Locator module?
2. How does the Digitaleo Store Locator module work?
Conclusion


store locator local referencing

1. Why enrich our offer with a Store Locator module?
For 20 years, we have been a solution that allows you to better communicate and increase traffic at the point of sale. Our ambition is to centralize all the levers of local marketing, hence the obvious need to enrich our range with the Store Locator module.

What is the Store Locator? It is a mapping solution integrated into your website that allows you to geolocate your different establishments (agencies, stores, restaurants) in a network. The store locator allows you to have local pages for each of your physical or agent points of sale that must be optimized for local SEO .

The Store Locator allows customers to find a store by simply entering their address or zip code into a search field.

store locator digitaleo

Example of Store Locator

The results display nearby points of sale and then lead to a dedicated page, sharing information such as address, opening hours, services etc.

A good Store Locator helps improve your local SEO by providing accurate and up-to-date information for both crawlers and web users.

Indeed, Google robots analyze the information, hence the importance of respecting the basic good practices of Local SEO.

Example: set up ALT tags on your photos and work on internal linking with a level of granularity by region, department, city.



pages store locator

Store Locator Local Pages


Mathis Le Ray"We have been trusting Digitaleo for a year now to develop the visibility of our agencies. We were looking for an all-in-one tool to support the exponential growth of our network throughout the country, allowing us to manage our presence management via our establishment files but also to update our existing store locator on our website. This is what Digitaleo offers us and allows us to do by automatically uploading schedules and customer reviews to our local pages on our website."

Mathis Le Ray, Digital Marketing Project Manager for the Interaction Group

As you can see, the Store Locator module is complementary to our presence management and customer reviews modules. It allows you to optimize your online visibility , improve local SEO and of course ultimately increase your website traffic and store visits.



digitaleo store locator module

2. How does the Digitaleo Store Locator module work?
The Digitaleo Store locator module is available in 3 solutions depending on your needs and objectives.
Optimize your existing Store Locator
The 1st solution is for networks that already have a store locator and do not want to change it but just automate the optimization , the update with the data present in the Presence Management module (address, opening hours, etc.) and customer reviews (the latest best reviews, average rating, etc.). The Presence Management module allows you to be present on Google Maps and Waze, among others, which are widely used by consumers, but the store locator remains essential.
In this case, our API allows you to push the information of your establishments present in Digitaleo to your store Locator.

Here is the list of information that can currently be updated and/or highlighted:

Schedules
Contact method: telephone, email
Address
Name
SIRET number
NAF code
Photos: cover, profile, gallery
Average customer review score
Number of reviews
Upload of the last 15 positive reviews
Link to collect Google reviews
Benefits: Does not erase what you have already set up but provides optimization and simplifies data updating. If someone is at your home to integrate: the time will be short and it will require a small budget.

Here is an example of implementation on the site of our client Groupe interaction:

store locator intersection

Implementation at Groupe Interaction

Interaction Testimony:

“ We are very pleased to be able to upload customer reviews and ratings to agency pages and soon to be able to collect Google reviews directly via the local pages of the store locator. We have seen improvements in statistics, including a 42% increase in clicks on our site and a 30% increase in calls between April 2022 and April 2024. Overall, since the implementation of Digitaleo, there has been a +140% increase in views .”



Save time by using templates
The first is to offer 3 off-the-shelf models that respect the basic rules of local SEO so that your store locator pages appear in more local queries associated with your business at the level of your city, department, or region and your customers are encouraged to interact more with you with the most relevant calls to action. Of course, you can mix the elements of the 3 models. One of the prerequisites of this solution is to have the presence management or customer reviews module to benefit from it and facilitate the updating of information on this additional portal. Here are some features and functionalities available on these models to improve your SEO:

Interactive map with search engine
Proposal of a list from closest to furthest with display of the number of km
Details of a file: contact details, opening hours, clicks to action (telephone number, quote request, etc.), Google Maps route, display of the last 15 best reviews, photo gallery
ALT tags on photos/images
Sending a monthly report by email with key indicators: Number of clicks on the telephone number, on the route, most searched cities, number of views of the point of sale file, etc.
The benefits: requires a shorter implementation time and therefore a solution with a more affordable price. Update and display of certain fields of the store file thanks to our API which takes your data from the Presence Management and Customer Reviews module.


Build the Store Locator that suits you step by step
The second requires a custom quote. This solution is ideal if you want to completely review or create your store locator in your image, implement a local SEO strategy on your site and stick as closely as possible to the existing site to offer the best user experience.
You will benefit from workshops in particular to fully understand your needs and offer you a store locator that will meet your objectives with custom features and design .

Benefits: A store locator that adapts perfectly to your challenges and the graphic charter of your existing website. This also synchronizes with our API to automate the updating of information on your new store locator and your local pages if you also have the Presence Management or Customer Reviews module.