online sales as businesses move towards e-commerce

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online sales as businesses move towards e-commerce As discussed in the previous section, push notifications can play a significant role in encouraging users to open and use your app. In-app messaging takes over once the user opens your app. In-app messages appear within the app, making them instantly visible.

Now, you might be wondering why you israel mobile phone numbers database need in-app messages when you already have push notifications. For starters, eCommerce brands that use in-app communication see higher retention . Plus, it allows you to send messages that are important but don’t require immediate action, such as version updates, app issues, payment failures, etc.

Sending these messages in the form of push notifications may seem uninteresting and irrelevant. But not sending them at all can hinder the user experience. In-app messaging acts as a bridge between the two.

However, not all in-app messages will be relevant to all your users. It is essential to send personalized and relevant messages based on each user's requirements.

The e-commerce industry is on the rise due to the expected growth and impact of 2020 on retail. Every day, more and more retailers are shifting to online sales as businesses towards e-commerce.