Ideas for including video in email campaigns

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It can also be viewed on other channels
social media

When creating an email, don't forget about the buttons that make it possible to share that video . Users are more likely to share video content than text. Visual content is the preference on social networks.

So make sure your content moves across other channels too. Not only will you be able to leverage what you've created to give it greater visibility, it will also allow you to engage your users across different channels. Don't forget to interact business phone number database with them later through likes or comments if they've posted your video.

1.- Welcome email
Awesome-Merchandise example

You may want to send a welcome email explaining what your company does and how your brand works. You can even make a behind-the-scenes video to show what’s behind your brand. Awesome Merchandise is a good example of this practice.

It doesn't matter if you decide to teach your staff, share part of your daily routine or show how a product is made. Being transparent is one of the best ways to connect with your user. They will feel connected to you and you will create a better communication bond.

2.- Create a tutorial
Bisque Imports example

If your industry allows it, creating a tutorial related to your brand can be a good idea. It can be very valuable information for the user. In the case of Bisque Imports, a video was created showing how to create a vase decoration step by step. A tutorial can be an excellent way to showcase your product and your creativity.

If you have an e-commerce site, create a tutorial to teach users how to return a product, for example. Or you can also create a tutorial that helps users use a tool that you consider relevant to them. There are countless ways to create interesting tutorials that have many views.

3.- Announce an event
announce an event example

In this case, if you want to announce a new event, you can use video in your email campaigns. An event can be very useful. If it is not the first edition in which the event is held, making a compilation video can be a perfect option.

Users who are hesitant to attend will be encouraged to go. You can play with real images and bring the reality of your event closer to users. You will create greater expectations!

5.- Tell a story in general
nespresso example

Nespresso has been using videos in its email campaigns for some time now. It often includes high-quality videos of how coffee is made in Colombia, for example, tenderly showing local farmers and the value of their work for them.

Or you may have recently created a newsletter related to Father's Day. It's about finding the right moment and communicating something related to your brand in your own way.

Or it could even be a thank you video for your users. Including “ Thank you for your loyalty ” for example. Your audience will love to feel appreciated. A sincere and personal video can be key to improving your email campaigns.

Let them see that you value your users. Creating a thank you video will make a very good impression on your users.

Extra tip: add the link of a video that is on another platform
static image example

If you are not sure whether you can make the video play within the email itself, one option is to insert a link. In the image above, for example, they have inserted the video icon to imply that clicking on it will cause something to play. However, in this case, clicking on it causes the video to play on its own web page.

To manage your email marketing campaigns and include videos, you can use professional email sending platforms. With our email marketing software, you can send mass emails without any problems. Sign up now and start creating campaigns with amazing videos!