On many occasions people write to me asking how to develop telegram data a Digital Marketing plan for an Online store, they ask me what works and what doesn't, how to improve positioning... etc. For this reason, I am sharing 6 tactics that I have found to work, even challenging traditional practices.
You might ask, what about SEO? SEO requires a lot of work, but it will take time to see results. However, there is something called BUZZ MARKETING, which is using the power of social media to promote your offers and products.
Generate social traffic with Facebook, YouTube, and Pinterest advertising formats, which have proven to be very effective.
Hire a Community Ecommerce Manager… yes, as you read, a social sales monster who knows how to articulate promos based on the audience and who can handle conversion pixels.
TACTIC 2: ALLIANCES
Traffic doesn't come by itself, so you have to go out and pack your bags.
Create a list of small and medium-sized companies with whom you can make some kind of strategic alliance.
Offer one of the following items:
Share Leads
BannerXBanner will share traffic this way
PostXPost this way you will generate more audience on Social Networks
MailingXMailing reaches more people by including a part of your promo in the partner's mailing.
If you don't have promotions, why should people come into your store?
In your marketing plan and budget, you should structure a section associated with actions that allow you to offer benefits to customers.
Discounts are an excuse, but what is really important is to maintain the cash flow that allows your operation to continue. Have early mornings, late nights, outlets, express sales, Black Fridays and stick to seasonal commercial actions.
TACTIC 6: BIG DATA
You are not an expert in Big Data, you don’t know about CRM… so what are you waiting for? Start learning about this because the way to understand microsegments and market niches is in these disciplines.
Structure your database, carry out campaigns to increase it, segment it by gender, city and the customers who have purchased, start identifying how many have bought more than once, identify what type of items.
Use remarketing to target customers and, above all, use Analytics to gain insights.
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