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#LinkedIn: the goals of #prospecters for #ProinfluentShare on X
LinkedIn, created in 2003, is fertile ground for developing your business. Even more so if you are in B2B.
However, ignoring how LinkedIn works and the prospecting techniques that don't work can lead to failure.
Too many professionals jump headlong into direct prospecting thinking it will work and then marvel at the poor results. They can’t generate new leads, their business isn’t growing, traffic statistics are at an all-time low, etc. The negative consequences of this way of working are numerous.
While mistakes can be learning opportunities, repeated mistakes over the long term can be crippling to your brand and business.
I have listed the top mistakes you need to avoid to be successful in your prospecting.
LinkedIn Prospecting – Mistake #1: Not Targeting Your Prospects
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Whatever the strategy adopted, successful prospecting is thoughtful and targeted prospecting. Many beginners or experienced professionals think that being a generalist can reach more people. It is false ! Finding a niche and specializing can be much more profitable in the long run. Therefore, you need to understand the importance of targeting your prospects. To help you in this process, you only need to answer two questions:
What do I offer as a service?
Who am I doing this for?
In other words, what is your offer and who is it directed to?
target, you will need to study it.
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It is tempting to spread yourself thin in order to reach as many prospects as possible. However, this indonesia mailing list is not the right strategy as it often represents a considerable waste of time. Remember, if your prospects’ time is precious, so is yours! As I said before, you absolutely need to target your prospects. To do this, you need to retain the prospects with the highest potential. You need to study the type of leads that are most profitable for your business.
Example: If you are self-employed and hope to make a living from your activity, it is better to approach large companies than the small shopkeeper on the corner.
I distinguish two types of clients:
The low budget client
The premium client
The low-budget customer is the customer who doesn't have a lot of money to pay you the fair price. On the contrary, the premium customer is the customer who doesn't shy away from a question of money.
Knowing how to identify these two types of customers allows you to find the most profitable target for you.
Another example: you sell solutions to companies. You will analyse your current customers to find the ideal target with high potential. This can be based on the criteria of the buyer's position (budget manager in an SME), geographical area (Toulouse region), sector (aerospace industry), company size (10 – 100 employees) or other criteria.
