Go beyond 12 emails and you usa phone number list run the risk of burning out your audience. but it depends on your product, time to market, and audience. More complex products that require lengthy explanations will require a longer series than the new Rubix cubes. The number you choose depends on the value of your offer, how much content your audience wants, and how many objections they might have. More expensive and complex offers often require longer sequences to walk prospects through the process.
Schedule Planning: When to Send Emails You can schedule the most epic launch sequence, but if you place it at the wrong time, it will be like a tree falling in the forest without anyone around to hear it. You’ll want to consider the following factors to determine the best time to send emails: Seasonality Industry events Competitor activity Additionally, you may also consider: Your own revenue/content cycle Historical customer engagement patterns Your audience’s time zone Your own revenue/ Content cycle: Time your releases to complement your existing marketing cadence.
