Benefits of email marketing for brands

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Loyalty email marketing. Once we have gained subscribers, the focus shifts to building long-term relationships and retaining existing customers. The goal here is to strengthen customer loyalty, encourage repeat purchases, and promote ongoing engagement. Tactics such as sending newsletters, personalized recommendations, rewards programs, and exclusive content are employed to keep customers engaged and satisfied.
Both approaches are equally important and complementary in an e philippines whatsapp number ffective email marketing strategy. Acquisition allows us to expand our customer base and generate new business opportunities, while loyalty helps us maximize the long-term value of our existing customers and strengthen our brand.








1) It is economical and profitable
Email marketing has a very low cost per impact, to the point that it can sometimes be measured in tenths of a cent. In addition, the larger the database to which we send the email, the lower the cost per user.

This low cost, combined with its effectiveness, explains why email is a tool with a fantastic ROI. According to Hubspot, this can reach 4300%, meaning we would get 43 euros for each one we have invested.