Transparency

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Customers are looking for transparency from the brand , from specifying the terms of service and the duration of the contract to communications about price changes or the interruption of a contracted service. The philippines whatsapp group more transparency and honesty, the more trust customers will place in the brand.



Control
Even if the brand carries out a strategy aimed at attracting customers , they must feel that they are in control at all times of the operation and that they are the ones who decide what to buy, how and when.



Option


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Customers like to have different options before making a purchase. That is, to be able to choose between different products, even if they perform the same function, and between several services.