Any cognitive scientist will tell you that humans have limited mental resources, which means that decision makers can’t consider too many options.
When the choices presented are too complex or exhaustive, there’s a danger of choice overload, which occurs when someone feels overwhelmed by the number of choices on offer.
Providing fewer choices can avoid overwhelming decision makers and make it easier to compare alternatives.
Presenting just a few relevant, personalized product philippines number for whatsapp recommendations is a perfect example of limiting the different attributes or products someone needs to consider.
Most ecommerce stores use product recommendations on their homepage, just like Sephora does below, making it easier for visitors to find the best product for them without feeling overwhelmed:
You can also use a product recommendation popup that displays relevant products based on the product(s) someone has added to their cart.
This is an example of using nudge theory to increase your average order value (which makes sending out each order more cost effective for your online business).
Here’s what this strategy looks like:
3. Order of presentation
Another one of the behavioral foundations that choice architects use to impact decision making is the sequence in which choices are presented.
