Metrics that matter during a crisis

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our media monitoring tool Determ has a Word cloud chart used to detect the most common words people associate with your brand when they mention you online. In Dove’s case, it was the word “racist”. With this information, you’ll know what you did wrong and on which aspects to focus on in the mitigation process.

Read Discover New Information About Your Brand with Word Cloud

Additionally, you can use that information for a more cambodia girl whatsapp number precise overview of your mentions over a period of time and on different channels. When we analyzed Dove’s crisis, we took note of how many times Dove was mentioned in connection to racism:



crisis communication strategy: mentions per source per query
Number of mentions per channel, source: Determ
In the reports section, you can also find a list of the top 10 influencers that are the right fit for your brand. You can collaborate with them and with their help try to solve the crisis. Keep in mind that no one will rush to collaborate with a brand in crisis, so make sure you present a constructive, well thought out plan to them.

Reports also provide you with an overview of channels people are using to talk about your current situation.