Especially if your SaaS solution falls into the higher-end or enterprise segments, where a personalized sales approach may be needed to close the deal. 4. Use Influencer and Affiliate Audiences To get more high-quality SaaS leads, consider using Influencer and Affiliate Audiences . This means that you will have to work with someone who has a large email list, subscriber count, or follower group to try to promote your platform. In a B2B situation, this may not always mean using social media influencers. However, it may involve aligning with specific consultants in your niche and allowing them to promote your SaaS product to their client base in exchange for a small affiliate income.
Why does this work? Similar to word of mouth indische nummer whatsapp recommendations, working with influencers and partners means they are taking a risk and supporting your business. Their audience trusts them, which means they now trust you too. Ultimately, this can mean a steady stream of quality SaaS leads. 5. Create Killer Informative Content You can also build a solid SaaS marketing strategy by consistently creating killer content. This means publishing informative articles and blog posts about your industry at least weekly or biweekly. By doing this, you position your brand as an expert in the type of solutions your SaaS provides.
It will also show that you know what your target audience is going through and can help them find the right answers that are relevant to their specific industry. What’s more, content marketing is a great way to boost your SEO rankings. After all, anyone searching online for the knowledge you provide could be a potential lead. Ready to upgrade your content strategy? Start a free trial of WriterAccess now to connect with professional writers and content strategists! 6. Try Video Marketing Most digital marketing experts agree that video marketing is more relevant now than ever.