• Your rivals may have launched online advertising campaigns for the keywords you’re trying to rank for organically. A simple Google search will tell you if this is the case. Googling your brand name iran number whatsapp will signal to your competitor that you’re their target audience, but you may have to do some research before you see your competitor’s ad appear.
• Or, your competitors are bidding on your branded keywords, so when users type your brand name into the search bar and hit enter, your competitor's site might be the first thing they see in the SERP.
Using SEMrush Keyword Gap we noticed that in the US market Agoda is bidding on the Expedia branded keyword, apparently to manage user searches on hotel comparison aggregators:
You should always be wary of such tactics and launch counter-bid keyword campaigns to maintain your grip on market share.
Check if the content you already have has the potential to increase your traffic
Keywords, link building, viral potential: content is the key traffic generator. To save resources and efforts you need to maximize the value of existing content, instead of starting to create content from scratch.
Often, a data-driven content strategy that helps increase traffic is as simple as optimizing existing content.
You can use Google Search Console to find poorly performing pages on your site and see if you can optimize them to improve their visibility.
To avoid manual work, you can use automated and customizable solutions.
With tools like Content Audit , you simply enter your site into the tool and it will automatically analyze how your pages are performing. The new tool, ImpactHero , will give you suggestions on how to optimize your content to increase your potential to attract visitors and get conversions.
Tips & Tricks:
To reach new audiences across channels, breathe new life into long-forgotten content, and maximize your content creation efforts, use GaryVee's "inverse pyramid" model :
• Create a “pillar piece of content” (or choose an existing one) – a long-form piece of content that comprehensively covers a particular topic that resonates with your audience;
• Transform this long content into short-form assets in various formats, such as videos, shorter blog posts, infographics and more;
• Distribute all resources across relevant platforms, from social media to Quora answers.
