10 AI Tools to Use in Marketing Professions

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The digital age has revolutionized traditional marketing. Several professions have emerged at the expense of the old ones, such as content manager, SEO/SEA expert, UX designer, etc. These marketing professions can now rely on AI tools in their work. These AIs are used in many areas : content creation, customer relations, design, social media management, data processing, etc. Their use relieves the marketing team of several low value-added tasks. Thus, it can focus on rewarding missions. For companies, these tools reduce their operating costs by automating certain tasks.

What are the advantages of AI tools in marketing professions?
According to a study by Science Narrative, eight out how to build phone number list of ten entrepreneurs and decision-makers consider AI to be responsible for their productivity . Meanwhile, the Accenture report reveals that the use of AI tools could increase the productivity of marketing professions by 40%.

Process improvement
Artificial intelligence improves the internal organization of the company. It reorganizes tasks according to available resources. These solutions are also able to anticipate the needs of the company.

AI is a real support for managers in making strategic decisions . This tool allows, for example, to carry out fine targeting of prospects.

Read also: Omnichannel, direct marketing and consuming better: Yves Rocher's priorities

AI relieves the marketing team of redundant tasks, allowing it to focus on missions with high added value.



Better database segmentation
Currently, AI-based tools are capable of performing precise customer segmentation . This feature allows a brand to better target its marketing campaigns . AI can create subgroups based on multiple criteria at once:

purchasing behaviors: prospect interaction with the brand’s website and social networks, purchase history, etc.
demographic data: socio-professional categories, gender, age, hobbies, etc.