3. Increase Efficiency
Gone are the days of having to manually mail merge, segment audiences, and click the send button. When you incorporate email marketing into your marketing automation strategy, you mexico phone number search can set up emails and forget them. Create a drip campaign, develop a workflow, and then let it do all the work for you. You get to nurture the right leads easily and automatically! That means your team gets back the time to focus on higher-reward opportunities, and revenue marketing gets a productivity boost.
The right automation software will also offer tracking, analytics, and reporting so you can see what's working and what isn't. Who’s opening your emails? What’s the click-through rate (CTR)? Which subject lines and CTAs get the most traction? Automation can answer all these questions and more, empowering you to optimize campaigns in real time.
3 Common Email Marketing Challenges for B2B Marketers
Despite the benefits of email automation, many marketers struggle to maximize their ROI due to:
1. Budget Management
Email is one of the most cost-effective B2B marketing channels, but there is still a danger of overspending through mindless automation. For example, HubSpot may increase your subscription tier if contacts are not properly managed.
2. Funnel Visibility
B2B businesses can significantly improve their lead nurture programs by filling gaps in their marketing funnel with automated email sequences. However, many marketers struggle to identify these gaps because they don’t have full-funnel visibility and, therefore, miss key opportunities to deliver impactful content.
