Do you remember a movie where the villain is dressed mostly in black? This is because black is associated with mystery and darkness.
In marketing, it's important to understand the psychology of colors so you can use them to your advantage. For example, if you're trying to increase lead conversions on your website, you might want to consider using blue instead of red.
Blue has been associated with trustworthiness and reliability, two essential qualities for developing lead magnets and getting visitors to convert.
Red, on the new zealand business fax list other hand, is often associated with danger or excitement. While this might work well for a website selling adrenaline-filled activities like skydiving, it's probably not the best color for a site selling insurance.
In this post, we'll discuss the psychology of colors and give you some tips on how to use them to increase your conversions.
What is color psychology?
Before we get into the details, it’s best to make sure we’re on the same page about the concept of color psychology itself.
Before we get into the details, it’s best to make sure we’re on the same page about the concept of color psychology itself.
