According to TechJury, video is the number one source of information for 66% of people . This general trend influences the marketing strategies of many companies, and the e-commerce space is no exception.
But simply sharing videos will hardly benefit your business in any way. A beautiful, exciting or engaging piece may generate views, but views do not necessarily lead to sales.
Videos have ireland business fax list excellent marketing potential, but only with the right strategy. Read on to find out how to benefit from creating video content and which formats and mediums will boost your sales to the max.
Some recent statistics on video marketing
Statistics show that video content is vital for promoting services and products today.
According to Wyzowl’s annual report, 87% of marketers increased traffic with the help of video content.
Other statistics mentioned in the report include:
94% of marketers say video has helped them increase customer understanding of products or services;
86% of marketers say video has helped them generate leads;
81% of specialists say that video has helped them increase sales;
93% of marketers say video has helped them increase brand awareness;
96% of people have watched an explainer video to learn more about a product or service;
88% of people say that a brand's video convinced them to buy a product or service;
78% of people say they have decided to purchase or download software or an app after watching a video;
73% of customers prefer to watch a video rather than read about a product.
The numbers paint an encouraging picture of multiple prospects for growing a business using a single instrument. But how exactly should it be used?
5 ways to use video marketing
1. Fill your website with videos
The most vivid yet efficient location for marketing videos is the website. Since a website is a composite structure with many elements, you can integrate videos into different parts of it based on user actions.
For example, one best practice for a product page is to incorporate videos into the gallery. This way, you can demonstrate the product in use or simply take a closer look at it. Depending on the product, this could be a shot with a model, a tutorial, or a review.
