As a business owner, you probably have several products on the market and therefore different brands. Each brand is unique and offers products that need to be differentiated for customers.
What is an email domain? The email domain is the “ending” of your email address.
Email Domains
The most well-known are the generic ones. Generally, when we open an email , we all choose one of these, since it is free and easy to use.
However, it is advisable for companies to have a professional email.
The most notable feature of professional email is that the domain is personalized. This means that you can choose which domain you want to have, usually the name of your company. By choosing a personalized domain you give seriousness to your company and security to your clients.
What is a custom domain?
The domain is the name that will distinguish you. It has the enormous advantage that, being personalized, it is unique.
Only you have this dominion.
For example, a custom domain would be: [email protected]. As you can see, you can include your name and the name of your company, which will make your customers remember your company name when they type it.
Now, it is very likely that you have several collaborators in the company or several areas within it.
The professional email allows all the people who work with you to have a north korea business email list personalized email, or the area can have it personalized, such as [email protected].
This way your company will project a professional and serious image.
Multiple brands with Email
You already know what a professional email is. What happens if you have multiple brands? Each brand can have its own email address and, therefore, its own domain.
This way, all brands will look equally professional and serious to customers. There are companies that allow you to choose several domains at reasonable prices and can even give you discounts for them.
You need to make sure that the domains you want are not already occupied. To do this, there are search engines that allow you to find them and you can see their availability.
Sometimes it happens that the domain and extension (the .com or .net, for example) are already taken, but others are not. You can buy those to use in your emails – and on your website.
If the domain you want is taken, you can hire the services of a domain broker who, with their experience, can help you.
Many times these domains are bought by companies that auction them off. A domain broker can help you negotiate to obtain the domain. You just have to indicate how much money you want to spend and they will do their job to get it. They are almost infallible.
It is recommended that you purchase multiple domains with the same name. This has several important advantages:
Competitors will not use a domain name similar to yours, which can lead to confusion. This will cause customers to get confused and buy from them instead of you.
They help advertise individual product lines on different websites.
No matter what the customer types, they will be directed to your website.
You have a better chance of appearing in major search engines, which means more customers to your store.
It's easier to find you online, which means your customers always come to you.
You protect yourself and your brand because there will be no people who want to take advantage of you and want to sell you related domains at very high prices.
By having multiple domains with the same name, you can ensure that customers can always find you, no matter what they type (sometimes customers get distracted and don't type a part of the email, for example). These domains can be used both on your website and in your email.
When you have multiple brands, you will need to choose the best domain for them. It is always advisable to choose the name of your company or a (very small) slogan that relates to your brand.
In this way, apart from being easy to find, you will be in the minds of customers, as they will see your brand constantly and their level of recall will be directed towards them.
Never rule out having professional emails for your multiple brands.
Remember that customers trust companies that have them much more. This is because you show that you care about your company (it is not a makeshift company) and you care about your customers.
