NICK: Amazing, amazing. That's a really kind of an Orthodox path to a leadership and marketing role. But it's, but it's really cool. And how did your sort of diverse background contribute to your mobile phone number database kind of skills in your philosophy on marketing? I mean, coming from biochemistry, I'm sure that's, you know, heavy, heavy science, heavy stem background into the through real estate and now into kind of SaaS and, and tech marketing.
JANA: Yeah. I think, you know, that experience that I had in stem has very much influenced my philosophy, I guess, in marketing, in that I am a huge proponent of leveraging the scientific method in building marketing plans, running AB tests. And I probably drive my teams crazy because I'm always talking about, Hey, focus on impact over activity. And when we wanna test things or try things or develop a plan or forecasting, whatever it might be as one. I know there's a lot of organizations that, that feel like this agile methodology just like do things and be reactive, but you can't do that without having a plan, even if it's like, and I think it's mark Rover that says NASA has this thing that's plans with which we will deviate. You have to have a course somewhere that you're planning on going to, even if you have to make quirks corrections all the way along the way and say, okay, we're like, we're learning from this.
And actually in order to get where we wanna be going, we need to make this deviation, but like adopting that kind of scientific methodology as we're going through those activities in execution, whether it's marketing tactics, you know, small things like button experiments, copy, experiments, whatever it might be is having that, you know, Hey, we, we've got this question, we're trying to answer like really a question. We're not just doing it because we wanna do it. You know, there's really a bigger question and an impactful question we're trying to answer with this test. You know, we have a hypothesis, whether it's gonna be correct or not yeah. On, on what we think is gonna happen when we run this test, you know, we test it, we, we put, you know, parameters around it. So it's not just an AP test running forever an experiment that's running forever.
