Until now, Google Ads Display Network ads were considered the backbone of paid display-based advertising. But at the latest edition of Google Marketing Live 2019, they announced that they are going to include a new type of ads: Gallery Ads.
Many of you may be wondering, what are Gallery Ads? How do they work? And what benefits can they bring to my company's advertising campaigns?
Well, you see, Gallery Ads are a new ad format for the search network, but with images. In these ads, below the title and the visible destination URL, the images appear in carousel mode, similar to the Facebook format, since they can be seen without having to click on the ad. This means that Gallery Ads attract more attention visually.
Each Gallery Ads ad can have up to 8 images, 4 minimum, and each of bulk sms pakistan them is accompanied by an advertising phrase of maximum 70 characters, which replaces the descriptions and adds more value to the set of ads and information to the user.
Why should your business use Google’s new Gallery Ads?
Because in addition to the fact that this visual advantage can favor your sales, thanks to the images, the products are shown as if they were a gallery.
Another benefit that can help your business grow is that Gallery Ads appear at the top of searches made from mobile devices. Google has said it will soon be incorporating this feature into ads displayed on desktop.
Additionally, by giving the ability to write three unique headlines, it makes it easier to test different value propositions and CTAs, providing more written and visual information and thus gaining value for the customer.
Google has been running several tests so far, as the Gallery Ads format is currently in beta only in some accounts, but after these tests, it claims that gallery ads produce 25% more interaction than standard search ads.
