You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees, upsell them, and meet their sales objectives.
Now, the goal here is to design a highly compelling webinar invitation email – one that’ll intrigue your prospects, and get them to RSVP immediately.
In this article, we break down the different components Phone Number Database that go into a webinar invitation email and teach you how to design the perfect email to promote your webinar. Let’s jump right in!
Editor’s note: Did you know that you can organize, host, and promote your online presentations with GetResponse webinar software? It’s got all the tools you need to run a successful webinar marketing campaign. Including AI generative tools and stunning prebuilt email templates like the ones below. Not convinced? Learn how our Marketing Team uses its own software to run webinar marketing campaigns.
Email templates in GetResponse.
Some of the 100+ free email templates from GetResponse
6 components of a webinar invitation email
Great email campaigns come in many shapes and forms. But a webinar invitation email usually consists of 6 key components – your subject line, banner image, header text, webinar introduction, webinar details, and call to action. Read on to learn how to optimize each component.
1. Subject line
When crafting the subject line of your webinar invitation email, the standard rules apply: make sure your subject line isn’t too long (and that it doesn’t get cut off). Personalize your subject line (and see an 18% lift in your email open rates), and if possible, intrigue your subscribers.
To make it clear that you’re promoting a webinar, you might want to put the phrase “[webinar]” or a camera emoji
in your subject line – for instance: [Webinar] Learn How To 5x Your Number Of Leads In 24 HoursIf an industry expert or influencer is speaking on your webinar, including their name in your subject line might help to increase open rates: [Webinar] Sales Guru XYZ Shares How To 5x Your Number Of Leads In 24 Hours.
To make your subject line more intriguing, consider phrasing it as a question instead of a statement. For instance: [Webinar] How Do You 5x Your Number Of Leads In 24 Hours? XYZ Shares His Tried & Tested Strategy.
Last but not least, conveying a sense of urgency in your subject line can improve your open rate and conversion rate as well. Try: [Webinar – Last Call] Learn How To 5x Your Number Of Leads In 24 Hours.
Follow our guide to writing great email subject lines to get our proven strategies for creating compelling email headlines.
Pro tip: Can’t think of an inviting webinar subject line? Try GetResponse’s AI subject line generator and never run out of creative subject line ideas again.
2. Banner image
Here are a few webinar invitation best practices for email banners: make sure that your text stands out clearly from your background, include all the important details on the banner, and showcase pictures of your hosts/guests. You might also want to throw in a call-to-action on your banner.
Let’s check out a couple of negative examples so you know what not to do. If you look at this image, for example, you’ll see that part of LaneTerralever’s logo fades away into the background, which isn’t ideal…
webinar banner image.
Then there’s this other banner from Metric Insights, which I’m not a huge fan of as well. The white text at the bottom doesn’t stand out as much as it should, and the image itself is a little too plain; there aren’t any pictures of the speakers.
