advertising subscription - advertising in Maps, YAN and Search.
If there are no active campaigns in Direct, it is better to use an advertising subscription. If campaigns in Direct have already been launched, then to avoid competition, we recommend connecting only priority targeted industry database placement, that is, advertising in Maps.
We never choose the minimum budget. On it, promotion works only partially and it will not be possible to properly pump up the card. Yandex Business has a simple rule: the higher the monthly budget, the more potential buyers will see the card. It is optimal to start with an average budget. It is enough to assess the capabilities of the site, get to the TOP and calculate the benefits of promotion.
Unlike Yandex.Direct, you can't calculate competitors' budgets in Yandex.Business. There are no such figures in the public domain, but some data can still be collected in a closed format if you promote on Yandex.Maps through the Vitamin.tools advertising ecosystem. The company's managers help agencies and freelance marketers analyze competitors and their strategies. In addition, Vitamin.tools has other advantages: ecosystem managers often provide promo codes for Yandex.Business, and also make a refund of up to 18% of the advertising replenishment. When working with the platform directly, there are no such conditions.
