1. Lower competition
“Don’t try to be the best, b iraq whatsapp group link e the first.” – Jack Ma
Although you should try to put the best content out there, it doesn’t hurt to capture the opportunity of being early. Here’s a timeline of the release dates of popular social audio platforms:
And Reddit is yet to release Reddit Talk.
Its the best time to get a headstart on audio platforms since:
Competition is low
Audience interest is high (new feature)
Organic reach is high
2. Higher bandwidth communication
Text messages don’t provide the emotions and nuances that humans require, especially during isolation.
According to Jeremiah Owyang:
Social audio is the “goldilocks medium – not too much, not too little. It represents an opportunity for social connection and empathy without the downsides of video.”
With audio, you can express emotions, which is very hard to do through a caption or a blog post. Your audience can hear the excitement, interact with you in real-time, ask questions and thus, connect with your brand better.
3. Vibrant feel
While monthly podcast listeners have grown 61.5% in the last three years, it remains a one-way communication channel. In contrast, audio social media channels provide a chance for live two-way conversations.
social audio lower competition
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