Before you launch your online store, you need to have a few pages that people can read to learn more about your company. Research shows consumers have product-related concerns, customer-related concerns, and bc data hong kong societal-related concerns. The most common reasons people trust a brand have to do with the products themselves and their quality (88%), while good ratings and reviews also play a role (63%). A little over half of consumers say that brands that treat customers well earn their trust. More than a third of consumers say that the way a company treats its employees affects their trust.
With this data in mind, make sure you have, at a minimum, the following standard pages on your website, complete with content:
Homepage: Definitely the most important part of your site, this is the page that sets the tone for the overall experience. And unfortunately, no matter how awesome your brand is, some people might not make it past that homepage. Make it count – first impressions are hard to beat. Keep navigation clear so people can move from page to page with ease.
About Page: This is where you tell people about the background of the company, the brand, and the people behind the scenes. Many store owners don’t bother with this page, but when done right, you can use it as an effective sales tool. Your About page is your chance to reassure customers that your store is real, so they can invest in your brand for the long term. Many people also want to buy from companies that have similar values, so when you share your mission and company values, you can connect with new customers who support similar causes.
Contact Page: This helps people see that you are a real business, so it’s not something to skimp on. Include your phone number, email address, and if you have one, your retail store address. Add social media accounts, too. Include a contact form so people can get in touch with you without having to leave the page. If you have multiple points of contact, include information about who people should contact for the most common issues. For example, general inquiries, press, wholesalers, etc.
Frequently Asked Questions (FAQs): You may not know what questions customers will ask the most when you launch, but you can get a good idea of what you should answer by looking at what your competitors are sharing. And you can safely bet that people will have questions about your shipping and return policies, as well as how to get in touch with you. If you end up with a lot of information on your FAQ page, add a search box to make it easier for users.
Store Policy Page(s): Before purchasing from you, people may want to know your shipping policy and your return/refund policy. Having these on one easy-to-find page (or on their own individual pages) is a great way for people to get the answers they're looking for without needing to contact you. (Did you know that 39% of people would rather clean a bathroom than sit on hold with customer service?)
Step 6: Check your email notification settings
Email is a crucial part of your store operations, from marketing to personal communication with your customers.
Before you launch, take the time to set up your email notifications to match the rest of your branding. Visit Settings > Notifications to make edits to your email templates. Upload your logo, change colors, edit messaging, etc. as you see fit.
