For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.
One way to beat the competition is to launch a buy phone number list comprehensive email marketing strategy. Stats show that hotel email marketing campaigns get an average open rate of around 22.48% with a 1.61% click-through rate
With the right strategy, this means email marketing opens up a lot of opportunities for converting customers, upselling your hotel, and enticing customers to return next time they’re in town.
In this piece, we’re going to show 6 steps you should follow to create an email marketing process that’ll bring more customers through your doors.
Editor’s note: If you’d like to better understand why email offers the best ROI, consider starting with our email marketing basics guide first.
Email marketing for hotels: 6 essential steps
1. Collect emails from leads and guests
The first step in your email marketing strategy should be collecting emails for your email list. After all, without a list, you’ll have nobody to send your marketing materials to.
Start with your hotel records to see if you have any email addresses on file from past guests that can be used for your marketing efforts.
While doing so, pay attention to the type of consent your guests have given you. Email is a permission-based marketing channel and you don’t want to start your program off the wrong foot.
Next, start collecting emails from newer guests. You’re going to need a signup form that looks something like this:
Examples of email signup forms built for hoteliers by GetResponse.
Examples of email signup forms built for hoteliers by GetResponse
Signup forms collect information, like names and email addresses, from guests and people who visit your website.
But that’s not all; just setting up your signup forms isn’t enough to collect emails. You need to entice them to hand over their details. To do that, you can offer incentives (so-called lead magnets) like:
Members-only deals and discounts
Early room check-in
Discount for their stay
Hotel guide with information about the area
Upgrades or extras like free spa/massage
Now, to launch a signup form, you are going to need some coding skills. But if that’s a challenge for you, you can use a tool like GetResponse to build your forms and integrate them into your website and social media platforms easily.
Even more, you can set GetResponse to show your signup form when visitors meet certain parameters like:
After they spend X number of minutes on a page
When they click a particular button
When they’re about to leave a page
Naturally, on top of using forms that pop up on top of a page, you can also use signup forms that are embedded or even hosted on standalone landing pages.
Here’s an example of one such form used by Accor Hotels.
Notice that this form is very simple and only asks for a single piece of information one step at a time. And because of how simple this form is, the subscription rate on it is likely to be significant.
