In the last decade, new technologies were decisive in transforming the relationship between customers and companies. In the coming years, new and better ICTs are expected to intensify these changes by 2020. Therefore, companies must adapt to these new customer needs, maintaining very dynamic relationships where there is a multidimensional interactive process. In the infographic that illustrates this text, we show you what customers expect from your company in 2020 and we give you some ideas so that you are prepared and informed about the importance of a new customer experience.
Customer Experience: Make Them Count
From the consumer's point of view, customer experience insurance email list is the subjective and internal response of a person when having any type of contact with the brand.
From the company's point of view, it is a strategic process that begins by analyzing the value that the different points of contact have in the relationship with the client, and then integrating them into a strategy that links them to the company's objectives. It is like the motto "don't count your clients, make them count .
Let's look at an example. Imagine a company that sells motorcycles. For a good customer experience, its job should be to sell the possibility of a 40-year-old financier dressing up in leather with his suit, driving through villages and getting people to look at him in bewilderment.
And the customer experience is going to change our lives . Something that we need to consider in order to give value to this statement is the type of customer that there will be in 2020 .
