Before we go any further, a concrete example can help clarify the need for separate desktop versus mobile keywords. This example also introduces some of the unique characteristics of mobile search terms.
Let’s say you’re searching for hardware stores on your free korean number for whatsapp smartphone while you’re out running errands. You need to buy a hammer. Your hope is to find a nearby place where you can get the equipment you need right away. If you were just casually browsing from home, your need would be less urgent. How might that impact your search engine input?
In the first instance, you might search for "hardware + [neighborhood you're in]" or "hardware + [city]". In the second instance, you might search for "buy a hammer". You don't necessarily want to buy the hammer from a nearby store; you could also order it from a major e-commerce supplier that will deliver it to your home.
As the example above demonstrates, mobile users tend to be closer to the “transactional” stage in the sales funnel: they’ve likely decided to purchase a product or service and are looking for a way to get it.
Mobile keyword research allows digital marketers, webmasters, and SEO professionals to put themselves in the shoes of mobile users. As with most things SEO, mobile keyword research is not a guessing game, but a data-driven science.
Mobile keyword research is the process of using SEO tools and technology to determine which keywords are most likely to perform well in mobile search, attracting organic search traffic, and generating conversions. It includes keyword difficulty (KD), search volume, ranking position, estimated organic traffic, and more.
