And only 20% from new ones. It is easy india contact number list to come to the conclusion that the value of regular customers is much higher than that of newly acquired ones. Therefore, the task of a business is to find ways to engage the existing audience and stimulate repeat purchases. One of the tools for engaging customers is a loyalty program. But only if it really takes into account the needs and wishes of your target audience. Therefore, today we will tell you in detail what a loyalty program is, what types there are, and how to use them correctly. Loyalty program - what is it A loyalty program is a set of marketing techniques, the purpose of which is to stimulate repeat sales, increase the average check and, accordingly, increase the company's profits.
If you are really committed to active sales and want to motivate customers to choose your offer, using such a program is a must. And your approach to its development and launch should be comprehensive. loyalty program is Why are loyalty programs used? Before we move on to a review of the specifics of loyalty programs and examples, let's take a closer look at the purposes of their use. Increased brand loyalty. This is perhaps the key goal of a loyalty program. In this way, a company can motivate customers to come back to it again, increasing the level of loyalty and audience engagement. Increased sales volume. Loyal customers are much more likely to return to the company, buy goods or order services again and again, thereby increasing sales volumes.
