Google Ads is the main SEM/PPC platform that brands want to use as Google has 90% of search engine market share worldwide, meaning there’s a much larger audience to be reached with this platform.
Best marketing tools for small business_Google Ads
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While the use of the platform itself is free (i.e., there’s no kuwait whatsapp group additional subscription fee on top of your ad fees), you’ll of course have to set aside a monthly budget to put towards your ads. These ads put your website at the very top of search results, building brand awareness and generating conversions.
Core features:
Keyword planner
PPC ads
Best for: Small and medium-sized businesses looking to drive targeted local or niche traffic
Pricing: No platform subscription fee, but requires ad spend
Google Keyword Planner is a part of the Google Ads dashboard that helps marketers find keywords they should plan website content and ads around. It can also help provide secondary keywords that can be used on the website as well as within the ad to reach an even wider audience.
Best marketing tools for small business_Google Ads Keyword Planner for keyword intel
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Core features:
Keyword finder
Ad optimization
Best for: Brands just starting their SEM strategy and working with limited budgets
Pricing: Completely free
